Advertising is a crucial part of my involvement in broadcasts each week. On game day, I design various posters with pictures taken before the season began. These poster campaigns raised student awareness and increased viewership during broadcasts.
The content of the posters depended on the game. For instance, Lawrence Free State was the only team to beat us in the 2013 regular season. When we played them again in 2014, I used the catchphrase "First Chance For Redemption" to feed off of that emotion.