One of my important roles as Online Editor-in-Chief is maintaining the social media presence of the publication. This presence is based on Twitter, which is the most effective way to reach students and parents alike. Every time we tweet a link, we see an immediate increase in viewership. The high amount of traffic on our site encourages sponsors and increases advertising sales.
A Typical Week of Tweeting
This is what a week of tweets looks like for me. I try to vary the style of the tweets and to incorporate pictures to encourage students to click on the links.
As a broadcaster, I also live tweet sporting events to keep our community updated. The state championship football game took place two days after Thanksgiving, and I watched the broadcast from my grandma's house in Kentucky while live tweeting the event.